Why Customer Experience is Important Transacting with the customers possessing adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. Bargaining with the customers in the cases where the customers are aware of the products they want to purchase makes the business person spend less time. The customer experiences also reduce the instances of impulse buying in most shoppers where one get to purchase what he or she did not intend to buy. Impulse buying results by customers being persuaded by the seller or the need f trying out a different brand of a product The business should make sure that their products are well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. When customers have high experience concerning a product they will always prefer the product in the market. The features of a product that boosts the customers experience include; quality of the service or product. Customers have enough knowledge on the products that are of high quality in market. Availability of the product in the market is another factor. Products that can easily be identified in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Branding is also another factor that improves the customer experience in that products with outstanding brands improvers customer experience. The current community has invented technologically operative systems that aids in efficient distribution of services to people. This therefore obligates any individual living in the twenty first century to catch a foretaste of the dictates of technology in order to survive. User developed experience is an essential in the present society as technology has creates a platform where users have the ability of serving themselves. This is in accordance with the person’s attitudes as well as sentiments regarding the use of a product or a system. Human beings have the right to choose whether to interact with the computer or not. However, almost every person in the world has been increasing their quest to learn computer packages because they would be more than willing to access the technological services that are one incorporate in almost all business entities. For instance, buying online is one of the services that describe the user knowledge. The modern society has developed a method where an individual does not need to go the marketplace to purchase e a product from a company. However, based on knowledge on internet an individual can order for the services at their doorways and receive the products. Besides, payments for the goods as well as services have also been developed to align to the online shopping where people do not have to operate on cash basis. Payment is basically online in almost all online shopping business entities.